Earnest Machine and Unbrako Socket Products announced their new alliance by giving out orange and blue socks with their logos at Fastener Fair USA.

Earnest is now a master distributor of Unbrako Socket Products to North America.

“With Earnest Machine’s industry-leading distribution performance metrics, we’re confident that this partnership will help us win in the market, and will also provide a new product line to Earnest’s customers,” Unbrako VP of sales and marketing Bill Boak said.

The partnership makes it easier to acquire product in the Midwest and Eastern regions, as it will be shipped from Earnest’s distribution centers in Indianapolis and Atlanta, Boak said.

“One hurdle this joint arrangement overcomes is expanding the distribution footprint outside the west coast where the product is currently warehoused,” Boak said.

Earnest CEO Kirk Zehnder said Unbrako’s quality fasteners paired with Earnest’s distribution service “is going to drive our customers’ success.”

Founded in 1948, Earnest Machine is a global importer, distributor and manufacturer of large diameter fasteners for the agriculture, construction equipment, heavy transportation, and mining industries. Earnest has facilites in Cleveland and Wolverhampton, England, plus warehouses in Atlanta and Indianapolis. Web: EarnestMachine.com

Founded in 1911, Unbrako globally provides bolted joint technology. Since 2008, Unbrako has been owned by Deepak Fasteners Group, with facilities in Los Angeles, UK, Ireland and Australia. Web: Unbrako.com