Fastener Fair Stuttgart has rebranded the tradeshow as Fastener Fair Global.

Show owner Mack-Brooks Exhibitions announced the new name, logo and website and style for the event, which is scheduled for March 21-23, 2023, in Germany. 

Mack-Brooks said the new brand name better reflects the international character of the exhibition.

For the new logo, Mack-Brooks “reimagined the iconic double interlocking Fs and the classic yellow and blue colour palette, trading the outdated 3D look for a bolt head in a contemporary flat aesthetic” that is more readable across all applications. 

“With the new brand, we wanted to get away from a late 1990s design by refreshing its style with a more modern look,” stated Liljana Goszdziewski, portfolio director of the European Fastener Fairs for Mack-Brooks.  “In order to guarantee brand recognition, we kept Fastener Fair Global in a distinctive blue and yellow colour palette, but with more saturated colours that have a stronger visual appeal.” 

As the flagship exhibition of the Fastener Fair brand, Fastener Fair Global is the world’s largest exhibition for the fastener industry. Fastener Fair also operates tradeshows in Italy, India, Mexico and the U.S.  Web: FastenerFairGlobal.com