Home Depot Changing Fastener and Other Product Brand Names to HD Supply

Jason Sandefur

Home Depot is renaming all of its wholesale distribution businesses HD Supply.\
Among the businesses involved are fastener companies acquired in the past two years by Home Depot: Crown Bolt Inc., Brampton Fastener Co. Ltd. and Western Fasteners.
HD Supply executive vice president Joe DeAngelo said the “common brand enables us to showcase our unique ability to provide end-to-end solutions for our customers. The wholesale division has been operating at a group level under the HD Supply name for some time, but each business has continued to operate under its existing brand. Throughout the coming months, each HD Supply business will be transitioning to the new brand identity and reaching out to customers to communicate the change.”
HD Supply has nearly 1,000 North American locations, 26,000 employees and projected 2006 sales of $12 billion.
HD Supply businesses provide products and services for infrastructure for residential and commercial project; construction, MRO and repair or remodeling. Web: hdsupplyinc.com
Home Depot has 2,088 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico. Home Depot reported 2005 sales of $81.5 billion and earnings of $5.8 billion. Web: HomeDepot.com
Home Depot”s Fastener Acquisitions
Fastener acquisition specialist Richard Hagan rated Home Depot”s initial entry into the fastener industry the acquisitions of Crown Bolt Inc. of Viejo, CA, and Brampton Fastener Co. Ltd. (Brafasco) of Ontario in his Top Ten Fastener Acquisitions of 2005 (see FIN, May 24, 2006).
Subsequently Home Depot acquired Denver-based Western Fasteners through its subsidiary, White Cap Construction Supply (see FIN, June 28, 2006).
Home Depot had acquired White Cap in 2004. White Cap operates 133 branches in 26 states and stocks more than 65,000 products, including fasteners, brand name construction materials, hand tools, safety equipment and power tools.
“After building leadership positions in a broad range of offerings over the last few years, we are now aligning each business under a single entity capable of providing a complete range of solutions,” DeAngelo explained. “We plan to draw on the expertise of our combined $69 billion supply chain and best practices to provide professional customers an unmatched supplier relationship.” �2006 FastenerNews.com