NEFCO is launching a branding initiative to mark its 40th anniversary.  The new brand theme is “United We Build” to emphasize its partnerships with contractors, manufacturers and employees.

“We have reached this monumental milestone through the hard work of our exceptional associates who have truly been partners in our success.  While our name remains the same, our newly designed logo and messaging has changed to better represent who NEFCO is and how we plan to enhance our relationships with our valued customers,” CEO David Gelles said.

NEFCO has four divisions: NEFCO Fastening Solutions, NEFCO Construction Supply, NEFCO Engineered Supports and NEFCO Strut Service.

Founded in 1981, as the “next generation of family leadership continues to execute on our vision, we continue to be fully committed to best serving our associates, customers, and suppliers,” Gelles said.

“We have a long-term vision for NEFCO and are focused on building a company that will last for generations,” executive VP Matthew Gelles said.  “We are really excited about our new brand identity as we take our business to the next level and double down on our commitment to building unparalleled partnerships with the contractor.”

NEFCO has 13 Eastern seaboard locations from Maine to Miami and is headquartered at 411 Burnham St., East Hartford, CT 06108-1183.  Tel: 860 290-9044  Web: GoNEFCO.com