MEDIA SPOTLIGHT – In 2021 Würth Canada is celebrating its 50th anniversary, Canadian Fabricating & Welding reports.

The company is best known for supplying fasteners and other consumables to the automotive aftermarket, but its expansion into the metalworking and construction industries and the development of its logistics and supply chain efforts for customers have helped strengthen and grow its market presence.

New CEO Ali Moghaddam intents to double the company’s business in the next five years, according to Canadian Fabricating & Welding.

Würth Canada opened its doors in Montreal in 1971 and maintained its headquarters there until 1986, when it moved to Mississauga. In 2014 the company moved into a state-of-the-art building in Guelph – a building designed in part by Reinhold Würth. 

Moghaddam became CEO in October 2020.

“I’ve been involved in the industrial distribution industry since 2003,” he said. “One thing I was attracted by was Würth’s strong foundation as a family business and its people – people who are dedicated to the business, the company, and its customers. It’s a company with a nice balance between a corporate institution and a family business.”

Having its own building has allowed the company to develop its logistics processes to speed order fulfillment.

“We have an automated part picking system in our warehouse that speeds up order packing by our team,” said Amanda Doerrie, marketing manager. “We have more than 39,000 active customers in Canada, so it’s important that shipping can be managed without a hitch.”

A second facility in Acheson, Alta., stocks about 8,000 products, with plans for the location to stock close to the 14,000 products that are at the Guelph facility.

The company launched its own eShop in 2017, allowing customers to complete orders without talking to a sales representative.

With the expansion of its presence online and in person, Würth is also expanding its market reach, gradually growing in the metalworking and construction industries, according to Canadian Fabricating & Welding.

“The MRO, manufacturing, and construction markets have remained relatively untapped by the company, and we see those segments growing quickly,” said Moghaddam. “We want to become a truly national industrial distributor instead of just an automotive industry distributor.” Web: Würth.ca

Editor’s Note: Articles in MEDIA SPOTLIGHT are excerpts from publications that show the industry what the public is reading or hearing about fasteners and fastener companies.